To promote their new phones, The Kin One and Kin Two, Microsoft is sending one young lady across our fair country for a series of face-to-face meetings with her digital Friends and Followers. Her name is Rosa, and she’s already off and running with her Sharp/Windows/Verizon...

When a client comes in requesting a social strategy I start by asking them what they hope to accomplish via Facebook, Twitter, etc. What is it they want to do, say or offer that makes the social component necessary? I use the word necessary because social executions are...

Everybody knows that Facebook's new hyper-connected "social by default" operating principle has generated some pretty negative feedback. (Read the comments. Not a ton of happy campers) There are even tools that let you see what data applications can see about you without...