When a client comes in requesting a social strategy I start by asking them what they hope to accomplish via Facebook, Twitter, etc. What is it they want to do, say or offer that makes the social component necessary? I use the word necessary because social executions are...

I got a call from my energy company today. The (young?) lady on the line couldn't say my name, street or county correctly, and was so very obviously reading from a script. After I took the first freeway exit in the pre-programmed 'conversation', I even considered that...